The Company

Established in 2016 by founder Allie Mae Perkins The Beautiful Life is a company committed to elevating the confidence and self-appreciation of every woman. The Beautiful Life strives daily to enhance outer beauty while igniting inner strength, self-confidence, and empowerment. In March of 2017 The Beautiful Life was the proud recipient of the 2016 Woman-Owned Small Business Award.   The company started with Allie offering makeup application and wardrobe styling services to local women. Fast forward and we have an entire Beauty Squad team of professional, talented, and highly creative makeup artist and hairstylist that travel throughout California and beyond.  The beauty of The Beautiful Life company is that we are not just a “beauty industry” company but committed to building up other female entrepreneurs. 


Meet The Team

The best of the best in their craft The Beautiful Life BEAUTY SQUAD is apart of California’s elite makeup artist and hairstylist.  With national recognition, awards, and 5 star reviews our team is top notch. 


The Beautiful Life  has a talented team of licensed hairstylist ready to pamper you with an amazing experience.  Romantic loose curls, elegant, classic updo’ or maybe a simple everyday look? However you’d like to see your hair styled our hairstylist can make it happen! We are very comfortable creating a variety of different looks and styles, and will listen and work with you to create the perfect look you’ve envisioned.

Makeup Artist

Our team of Professional Makeup Artists are skilled in working with all skin types, tones and textures. Every Artist has been carefully selected to provide top quality beauty services for your special event. Our Makeup Artist use quality makeup products to create a flawless makeup application that will translate flawlessly in pictures and video. 

Allie Perkins


Hi there, I’m Allie Mae. First, I’d like to thank you for your interest in The Beautiful Life company. Finding professional and reliable makeup artist and hairstylist for an occasion can be difficult and I hope you will look no further.

A little about me– I grew up in Bakersfield California as a natural born creative and you might say a little fashionista. I am a very outgoing person with what everyone says a “bubbly”personality. I always loved makeup and fashion growing up. I would dream of being a big time fashion design as a child. As I are up that passion and desire did not fade.  I attended college at California State University of Fresno majoring in Business Entrepreneurship. After graduation I was off to Los Angeles, Ca to purse my childhood dream of becoming a fashion designer.  I worked as a makeup artist, wardrobe stylist and assisted many designers and celebrities while pursing my degree in Fashion Design.  You can say I lived the glam life.   

A few years into my design career I realized I loved my work but had so much more in me to give the world. A tough decision to make with much prayer and support from family and friends I decided to combine my education, work experience and passions in the beauty industry, to start my own company back in my home town. In January of 2016 The Beautiful Life was born and the journey has been so rewarding.   The glitz and glam of Los Angeles was fun but my heart was to help everyday women just like me and you to look and feel their best.  Since 2016 I have been working passionately to elevate the confidence of the everyday women by helping her look good and feel good. I love it, it’s so much fun

I have been blessed in my professional career to work on TV shows, commercials, movies, runway, magazine editorials, and countless weddings and special events.  Most importantly and probably the most rewarding part of my life has been becoming a motivational speaker, wife and mother to a rockstar daughter who is smart, beautiful and yes I am totally bragging 2020 Little Miss Kern County.

See our
Bakersfield Studio

412 17th St, Bakersfield, CA 93301