The Company

Established in 2016 by founder Allie Mae Perkins The Beautiful Life is a company committed to elevating the confidence and self-appreciation of every woman. The Beautiful Life strives daily to enhance outer beauty while igniting inner strength, self-confidence, and empowerment. In March of 2017 The Beautiful Life was the proud recipient of the 2016 Woman-Owned Small Business Award.   The company started with Allie offering makeup application and wardrobe styling services to local women. Fast forward and we have an entire Beauty Squad team of professional, talented, and highly creative makeup artist and hairstylist that travel throughout California and beyond.  The beauty of The Beautiful Life company is that we are not just a “beauty industry” company but committed to building up other female entrepreneurs. 


Allie Perkins

Owner /FoUNDER


Allie Mae Perkins is an accomplished entrepreneur, Founder, and CEO of The Beautiful Life LLC, which she established in 2016, and The Confidence Camp, established in 2019. She is dedicated to building a company committed to elevating the confidence and self-appreciation of every woman, while enhancing outer beauty and igniting inner strength, self-confidence, and empowerment.

Allie’s journey began at California State University of Fresno, where she earned her first degree in Business Administration – Entrepreneurship. She later received a second degree in Apparel Fashion Design from the Art Institute of California – Hollywood. With over 15 years of experience in the beauty and fashion industry, Allie has worked as a special events makeup artist and held various jobs in fashion design, including designing for private celebrity lines and companies such as Walt Disney, Forever 21, Harjuku-Mini Line by Gwen Stefani, Abby Dawn by Aviral Levin to name a few.

Allie’s passion for helping others came full circle when she left the fashion design industry and started The Beautiful Life and The Confidence Camps for middle school and high school-aged girls. With a burning desire to build a legacy of confident girls and women around the world.

Meet The Team

The Beautiful Life BEAUTY SQUAD is a group of exceptional makeup artists and hairstylists, who are part of California’s elite group of beauty professionals. Our team is recognized nationally for their outstanding work, and has received numerous accolades and awards for their exceptional talent and artistry. With a long list of satisfied clients, we have earned a stellar 5-star rating across all our platforms.

Our BEAUTY SQUAD members are not only skilled in their craft, but they are also passionate about their work and committed to providing the highest level of service to each and every client. With a keen eye for detail and a commitment to using only the best quality products and tools, our team will work with you to create a personalized look that brings out your natural beauty and makes you feel confident and radiant.

Whether it’s for your wedding day, a special occasion, or just a night out on the town, you can trust The Beautiful Life BEAUTY SQUAD to provide the best of the best in makeup and hair services. Thank you for choosing The Beautiful Life Makeup & Hair Company!

See our
Bakersfield Studio

412 17th St, Bakersfield, CA 93301